Business registration consultancy.
We guide entity structuring, ownership considerations, and company registration so your Thai presence is set up correctly and built to scale.
Go-to-market advisory · Thailand
ThaiLoco
Your local ground team for growth in Thailand
Scroll ↓
01 / About
Thailand is one of Southeast Asia's most compelling growth markets, and one of its most nuanced. Foreign ownership rules, incentive programs, a search landscape that runs in Thai, and a business culture built on trusted relationships can slow even well-resourced companies. ThaiLoco is a bespoke go-to-market advisory for companies expanding into Thailand that want deep local expertise from day one. We manage the full arc of local integration, from setting up the entity to winning customers, partners, and capital.
Market entry and setup.
Business registration consultancy · BOI advisory
Local visibility and digital growth.
Local visibility strategy · Localized Thai SEO · Local search and Maps optimization · Google Business Profile management · Customer reviews and reputation · PPC and Google Maps campaigns · Performance tracking and reporting · Ongoing optimization and growth
Ecosystem and infrastructure.
Ecosystem partner and investor matching · Infrastructure assessment and site visitation
"Local credibility is earned, not imported."
02 / Services
WHAT WE DO.
Three disciplines, one ground team.
01
Market entry and setup.
BOI advisory.
We assess eligibility for Board of Investment promotion and prepare your application, helping you unlock incentives such as tax relief, expanded foreign ownership, and streamlined visa and work permit support.
02
Local visibility and digital growth.
Local visibility strategy.
We map how Thai customers discover businesses in your category and build a plan across search, maps, and reviews to make sure you show up where it counts.
Localized Thai SEO.
We build search visibility in the language your customers actually search in, with Thai keyword research, on-page localization, and content that reads as native rather than translated.
Local search and Maps optimization.
We improve your ranking in local and “near me” results on Google Search and Google Maps so nearby customers find you first.
Google Business Profile management.
We set up, verify, and actively manage your profile, keeping hours, categories, photos, posts, and Thai and English details accurate and compelling.
Customer reviews and reputation.
We help you generate genuine reviews, respond to feedback in a locally appropriate tone, and protect your reputation in a market where word of mouth carries real weight.
PPC and Google Maps campaigns.
We run paid search and local map campaigns that put your business in front of Thai buyers at the moment of intent, with targeting, bidding, and creative tuned to local behavior.
Performance tracking and reporting.
We measure what matters, including calls, direction requests, site visits, leads, and conversions, with clear reporting that ties activity to results.
Ongoing optimization and growth.
Local search is never “set and forget.” We continuously refine your profiles, content, and campaigns to compound visibility and growth over time.
03
Ecosystem and infrastructure.
Ecosystem partner and investor matching.
We connect you with the distributors, corporates, service providers, and investors who matter in your sector, through warm introductions rather than cold outreach.
Infrastructure assessment and site visitation.
We evaluate locations, facilities, logistics, and supporting infrastructure, and accompany you on site visits so decisions are made on the ground, not from a spreadsheet.
03 / How we work
An extension of your team.
Every engagement is tailored. Some clients need a single workstream, such as BOI approval or a local search launch; others want an integrated partner from incorporation through first revenue. Either way, ThaiLoco acts as an extension of your team, combining regulatory know-how, digital execution, and on-the-ground relationships under one roof so you don't have to coordinate a patchwork of vendors.
04 / Who we work with
Built for those who move quickly, without missteps.
I.
Foreign companies
II.
Regional scale-ups
III.
Investors
Foreign companies, regional scale-ups, and investors entering Thailand who want to move quickly without missteps, and who understand that local credibility is earned, not imported.
05 / Founder
Rooted in Thailand.
Founder, ThaiLoco
Google Certified Project Manager
Chaniprapa Laothong.
Chaniprapa Laothong is the founder of ThaiLoco, a bespoke go-to-market advisory that helps foreign companies enter and scale in Thailand with the depth of a local operator. She works alongside founders, regional scale-ups, and investors to turn market-entry plans into on-the-ground results, guiding them through every stage of local integration.
Her expertise spans both sides of market entry. On the setup side, she advises clients on business registration, entity structuring, and Board of Investment (BOI) applications, helping them establish a compliant Thai presence and unlock the incentives available to promoted businesses. On the growth side, she leads ThaiLoco's local visibility practice, covering localized Thai SEO, local search and Google Maps optimization, Google Business Profile management, customer reviews and reputation, and paid search and Maps campaigns, all backed by clear performance tracking and continuous optimization.
Beyond digital and regulatory work, Chaniprapa connects clients with the distributors, corporate partners, service providers, and investors who matter in their sector, and personally conducts infrastructure assessments and site visits so expansion decisions are grounded in local reality.
A Google Certified Project Manager, she brings structured, milestone-driven execution to every engagement, keeping complex, multi-workstream market entries on schedule and accountable to results.
06 / Contact
LET'S TALK
ABOUT your Thailand expansion.
ThaiLoco: enter with clarity, grow with local roots.
- [INSERT EMAIL]
- Phone
- [INSERT PHONE]
- Location
- Bangkok, Thailand